What Not to Do
When shopping for an SEO agency, one of the worst things you can do is to simply Google “SEO companies” and choose one of the top ad results that pops up. Not all SEO agencies are paying for ads. Much of the time, they receive so many new customers by word of mouth and other referrals that they never need to focus on promoting their own brand. Similarly, many lists of “Top 10 SEO Agencies” and the like are comprised largely of companies who paid to have their names listed. As a general rule, you’ll want to skip these rankings and dig a little deeper into your own research.