
How to Choose an SEO Agency
Before you dive into hardcore research, it’s important to understand what you’re hoping to achieve with an SEO agency. Everyone wants to boost traffic and rank higher, but what is the overall reasoning behind these goals? The answer can be as broad as wanting to increase your revenue and brand awareness, or it can be as focused as wanting to drive more clicks to a specific promotion in hopes of raising the sales of an individual product.
Once you have your main goal in mind, you should also consider other logistics such as your budget and location relative to the SEO company. This latter point is especially important: if you want to option to meet with a consultant in person, you need to choose someone relatively close to your business.
With these elements in mind, start sifting through reviews for agencies that fit your criteria. If someone you know and trust made a recommendation, you can probably accept that as a solid choice, but if you’re starting from scratch with an online search, be sure to cross-reference reviews across as many different websites as you can. If an SEO agency has fantastic reviews on one site but mediocre or even bad reviews on others, then there’s a decent chance that they paid the first site for the positive press.